Alex Macon

Communications pro telling stories that connect.

I've spent my career in the gap between storytelling and strategy — writing reported features, producing podcasts, editing magazines, and advising executives on how to say something worth saying.

I'm currently the communications manager for the Erik Jonsson School of Engineering and Computer Science at UT Dallas, where I help direct content strategy, public relations, and the school's flagship magazine, Voyager. I've also done this kind of work for Public Storage, Truist Financial, and Southwest Airlines. As a writer and editor, I've contributed to publications including D Magazine and The Dallas Morning News.

Portfolio
UT Dallas — Jonsson School of Engineering  ·  2025–present
Magazine
Annual flagship publication covering research, faculty, and alumni stories for one of Texas's top engineering schools.
Video & social
Video and social content produced to promote school programs, demonstrating the content strategy and production work behind the Jonsson School's brand.
Public Storage  ·  2024–2025
Video
Employee engagement video produced as part of internal campaigns driving culture and brand storytelling across 3,000+ facilities.
Brand content
Brand story highlighting Public Storage's community partnership with military spouse employment programs in Hawaii.
Truist Financial — via Pace Communications  ·  2022–2024
Podcast
Scripted and produced a personal finance podcast that regularly ranked in Spotify's top 10%, part of a broader content platform — articles, videos, and interactive tools — earning 100M+ impressions.
White paper
Wealth management strategy for Truist's financial advisory clients.
Southwest Airlines — via Pace Communications  ·  2018–2020
Feature profile
Rodney Smith Jr. travels all 50 states cutting grass for people who can't afford a service — and teaching kids to give back.
Feature profile
Sarah Pratt sculpts the world's most famous butter cow each summer at the Iowa State Fair.
D Magazine  ·  2015–2018
Urban affairs
How one nonprofit is transforming the city's urban core by replacing parking lots with parks.
Nature
A personal exploration of the Trinity River — the wild, unexpected natural world running through the middle of the city.
Arts & culture
The Dallas-area band that played alongside Elvis Presley before fading into near-obscurity.
Business
Jack White, Ian Kinsler, and a Lake Highlands designer putting the romance back in baseball, one hand-crafted bat at a time.
Freelance — Texas Monthly · D Magazine  ·  2020–2022
Science & tech
The story of LabPadre, the livestreamer who turned watching SpaceX test rockets into a global obsession.
Public health
A reported look at the chaos, challenges, and decisions shaping how Texas distributed its first COVID-19 vaccines.
Higher education writing — SMU · UT Southwestern
Science
Dr. Eric Olson uses CRISPR gene-editing technology to pursue a cure for Duchenne muscular dystrophy at UT Southwestern.
Higher ed
Feature on the Cox School's revamped career management center and the leadership driving it.
Blog

Sometimes I write for a living, sometimes I write just for fun.

Download PDF
Experience
Communications Manager Sep 2025–present UT Dallas — Jonsson School of Engineering and Computer Science · Richardson, TX
  • Lead communications, marketing, and PR strategy, including crisis communications and executive messaging.
  • Produce Voyager, the school's annual flagship magazine.
  • Develop annual reports; write speeches and strategic messaging for school leadership.
  • Oversee a team of student workers including web developers, graphic designers, and writers.
Internal Communications Specialist May 2024–Sep 2025 Public Storage · Plano, TX
  • Partnered with senior leaders on multi-platform campaigns for 6,000 employees across 3,000+ facilities.
  • Ghostwrote messages and advised on communications strategy for executives.
  • Drove brand storytelling through video, intranet content, town halls, and events.
Senior Editor Aug 2018–Mar 2020 · Jun 2022–May 2024 Pace Communications · Dallas, TX
  • Developed campaigns across print, web, and social for Truist Financial and Southwest Airlines.
  • Led creative for Truist verticals — content hubs, annual reports, video series, and podcasts earning 100M+ impressions.
  • Edited Southwest's in-flight magazine for a monthly circulation of 1M+ readers.
Freelance Writer and Editor Mar 2020–Jun 2022 Self-employed · Dallas, TX

Wrote and edited stories for The Dallas Morning News, Texas Monthly, and other publications.

Online Managing Editor Jan 2015–Aug 2018 D Magazine · Dallas, TX

Wrote, assigned, and edited stories while managing editorial calendars, social media, and newsletter campaigns.

Education
University of North Texas Denton, TX Bachelor of Arts — journalism and political science
Skills
Digital content strategy and social media · WordPress, SharePoint, Google Analytics
Executive communications and ghostwriting · email marketing and audience development
AI-assisted content development and workflow automation · Canva and Adobe suite
Microsoft Office · Workfront and Jira